# David Taylor Digital > David Taylor Digital (DTD) is a full-service B2B digital marketing agency, founded in 2007, that builds and runs owned, organic, and paid media as one growth system for manufacturers and industrial companies. Website: https://www.davidtaylordigital.com --- ## [The DTD Way: Our Proven 4-Step Marketing Process](https://www.davidtaylordigital.com/about-us/the-dtd-way/) # The DTD Way Marketing that doesn't reinvent itself every quarter or go quiet after launch. One process run the same way every cycle. ## The Loop in Full 1. **Strategize:** Every cycle starts here, not with a tactic. We define the goals and audiences that matter this cycle, grounded in what you tell us, competitor research, and an audit of where your current presence stands. The output is a specific, prioritized plan. 2. **Execute:** The plan goes live across whatever mix of channels it calls for — website development, content, SEO, SEM, programmatic advertising, or the other inbound tactics that support it. Execution follows the strategy; it doesn't happen in parallel to it. 3. **Learn:** While campaigns run, we're already collecting and analyzing the data, not waiting for a quarterly checkpoint. This is where patterns, trends, and early warning signs of what's working (or not) get identified, so adjustments happen while they still matter. 4. **Report:** We compile what we found and bring it to you — not a link to a dashboard but a conversation. On a regular cadence, we walk through the metrics, the wins, and the misses together, so you understand the "why" behind the numbers. Then the loop starts again. Strategize picks up with everything Report just surfaced, so nothing learned this cycle gets lost heading into the next one. ## Why We Run on a Fixed Process Most agencies start over with every new tactic, from a new campaign to a new consultant, a new "fresh perspective" that throws out what was learned last quarter. That's expensive in a way that doesn't show up on an invoice: every restart means relearning your business, your buyers, and your market from scratch. The DTD Way is the opposite bet. Same four-step loop, every cycle, for every client, on every channel — Organic, Owned, and Paid alike. Not because we're inflexible, but because a process you don't have to reinvent is a process that gets sharper each time you run it. ## What Compounds Over Time One cycle of The DTD Way looks like good marketing execution. Ten cycles in a row looks like a system that knows your business better than a new vendor ever could. It's the same process, refined against real results, quarter after quarter, instead of restarted from zero. [Find your package](https://www.davidtaylordigital.com/marketing-packages/). ## See the Loop in Action - [Owned Media](https://www.davidtaylordigital.com/approach/owned-media/): applied to your website and brand - [Organic Media](https://www.davidtaylordigital.com/approach/organic-media/): applied to search and content - [Paid Media](https://www.davidtaylordigital.com/approach/paid-media/): applied to your ad spend ## Common Questions **What if our needs change mid-cycle?** The loop is built to adjust — that's what the Learn and Report steps are for. A shift in your business doesn't mean waiting for next quarter; it gets folded into the next Strategize. **What role do we play in the process?** Strategize starts with what you tell us. You're a required input to the process, not a recipient of it. --- ## [Meet the Team Behind Your Growth](https://www.davidtaylordigital.com/about-us/our-team/) # The Team Behind Your Growth Hire one marketer and you get one person's bandwidth. Partner with DTD, and you get a full team of strategists, specialists, and creators who work as an extension of yours. ## Not a Vendor. A Team. Since 2007, we've been the marketing team our clients never knew they needed. Not a rotating cast of freelancers. Not a single overstretched hire. A coordinated group of specialists who learn your business as well as you know it, and treat your growth like our own. You get a project manager keeping everything on track, a production manager and creative team building the work, a digital marketing manager and SEO specialist driving visibility, a copywriter translating technical capability into clear messaging, and senior leadership directing strategy. One team, one goal, for less than the cost of a single senior hire. ## Meet the Team ### David — Chief Executive Officer David meets with new clients to understand how his team can support their growth goals through tailored marketing plans, and holds regular check-ins with each DTD team member to foster a good workplace culture and a growth mindset. He is a member of Entrepreneurs' Organization (EO) and a board member for the EO Accelerator program, where he shares his experience growing a business with younger entrepreneurs. David spent 10 years in San Francisco, honing his skills in graphic design, website development, and marketing at several Silicon Valley agencies during the first dot-com bubble. He plays piano, guitar, and bass. [LinkedIn](https://www.linkedin.com/in/davidytaylor/) ### Matthew — Chief Revenue Officer and Partner A member of senior leadership, Matthew helps drive new business and business strategy and leads the customer success team. A seasoned marketing and sales professional, he brings a wealth of experience and creativity to every client. [LinkedIn](https://www.linkedin.com/in/matthewgoodrich/) ### Alan — Chief Marketing Officer Alan provides the strategic leadership and oversight required to scale client impact, empowering his team to pioneer innovative solutions that move the needle for clients while staying aligned with their long-term goals. [LinkedIn](https://www.linkedin.com/in/alan-bisco-9b968699/) ### Stella — Sales & Customer Success Manager Stella is the first point of contact when reaching out to DTD. She schedules and attends discovery calls, makes sure client needs are included in the scope of work and relayed clearly to the team for kickoff, and shares reports during Quarterly Customer Success calls. She has a background in theatre and psychology and spent 10 years designing wedding invitations in NYC and Montclair. [LinkedIn](https://www.linkedin.com/in/stellatambone/) ### Stephanie — Production Manager Stephanie manages client projects from full website launches to small updates, keeping every project on track. She holds certifications in Google Project Management, HubSpot Digital Marketing, and HubSpot SEO, and a BFA from Louisiana State University, with past experience leading art, fabrication, development, and marketing teams. [LinkedIn](https://www.linkedin.com/in/stephaniegibby/) ### Samin — Lead Developer Samin codes DTD's websites, helps keep servers running, and handles all other tech at DTD — he's the reason client websites load quickly. He holds a degree in Design and Technology from Parsons School of Design and is certified in HubSpot Marketing Software and HubSpot Inbound. ### Savannah — Senior Account Manager Savannah manages client requests and oversees projects, working alongside the Digital Marketing Strategists to implement campaigns that drive results. With a background in sales, marketing, and project management, she bridges the gap between sales and marketing. She is Google Analytics certified, holds multiple HubSpot certifications, and has over five years of CRM experience. A University of Florida graduate based in Washington, D.C. ### Sarah — Account Manager Sarah brings genuine care for her clients and strong organizational instincts. She holds a BA in Marketing and an MS in Business Design & Innovation from Carthage College, with hands-on client success experience. ### Tori — Account Manager Tori manages client requests and works with the team to ensure deadlines are met and client needs are addressed. She holds a degree in Marketing Management and is based in Kansas City. [LinkedIn](https://www.linkedin.com/in/tori-mills/) ### Cameron — Digital Marketing Strategist Cameron assists with client requests and strategizes with DTD's SEO experts, designers, and other team members to make projects a success. She studied Marketing and Strategic Communications at Ball State University and holds HubSpot certifications in Digital Advertising, SEO, and Inbound Social Media Marketing. Based in Indianapolis. [LinkedIn](https://www.linkedin.com/in/cameron-barrett99/) ### Luis — Digital Marketing Strategist Luis builds and manages the SEO and paid advertising strategies that connect clients with the right customers, digging into data to find gaps and opportunities. Over nine years he has worked with dozens of clients across home services, legal, e-commerce, and manufacturing, through the shift from classic search rankings to today's AI-powered search results and ad platforms. Based in Miami. ### Krystal — Digital Project Manager Krystal partners with clients to create, manage, and execute their marketing strategies, and works closely with the internal team to ensure everyone understands each client's needs, objectives, and goals. ### Maria — Digital Marketing Coordinator Maria touches multiple aspects of each marketing campaign, from curating personalized digital content to fostering online engagement and using analytics to refine strategies. She holds multiple Google and SEMrush certifications. ## What We Stand For Exceed Expectations. Do the Right Thing. Stay Curious. Work Hard. No Drama. ## Want This Team in Your Corner? Start with a free marketing audit. No obligation, just a clear, honest read on where your growth is going and how we'd help you get there. --- ## [Our Marketing Approach to Compounding B2B Growth](https://www.davidtaylordigital.com/approach/) # Built Around You. Driven by Results. That's the DTD Way. From strategy and creative to SEO, paid media, and beyond, everything we do is designed to move your business forward. ## Everything Starts With Understanding You You make something technical, sold into a considered, high-stakes decision. Your buyers aren't impulse shoppers. They're engineers, operations leaders, and procurement teams working through long, specification-driven evaluations with real money on the line. Before we recommend a single tactic, we learn how that actually works in your world. That's what makes everything downstream pay off: - No wasted spend on channels your buyers don't use - Messaging that matches how industrial buyers actually evaluate suppliers - Full visibility into what's generating leads, and what's generating revenue - A team that thinks about your sales process, not just your website traffic ## Three Parts, One Machine A growth engine has three working parts. Most agencies sell you one and leave you to coordinate the rest. We build and run all three as a single system, which is where compounding growth actually comes from. - **Owned Media — Your Foundation:** Your website, branding, and creative: the assets your buyers judge you by, and the ones you fully control. Everything else drives traffic back to these. [Learn more](https://www.davidtaylordigital.com/approach/owned-media/) - **Organic Media — How Buyers Find You:** SEO, AEO, and GEO: earning visibility in search engines and in the AI tools your buyers increasingly use to build a shortlist before they ever contact you. [Learn more](https://www.davidtaylordigital.com/approach/organic-media/) - **Paid Media — Accelerated Reach:** SEM and social advertising to put you in front of in-market buyers now, filling pipeline while your organic presence compounds over time. [Learn more](https://www.davidtaylordigital.com/approach/paid-media/) Owned, organic, and paid, all coordinated, measured, and pulling in the same direction. One partner. Zero gaps. ## A Process Built Around Your Pipeline Building the engine is one thing. Running it so it gets smarter every cycle is another. That's The DTD Way, our iterative loop of strategize, execute, learn, report, repeat. Continuous improvement isn't a phase we get to eventually. It's built into how we work from day one. [Learn more about The DTD Way](https://www.davidtaylordigital.com/about-us/the-dtd-way/) ## The Right Partner for High-Stakes Growth One partner instead of five vendors. Full transparency instead of black-box reporting. And a team that measures success the way you do, in pipeline and revenue, not rankings and clicks. Founded in 2007 and led by someone who thinks like a head of sales, not a creative director. ## Stop Guessing. Start Growing. Get a free growth assessment — the first step toward your custom growth plan. 100% free, no obligation, real actionable next steps. [Let's build your growth plan](https://www.davidtaylordigital.com/contact-us/) --- ## [Owned Media: Website Design, Development & Branding Services](https://www.davidtaylordigital.com/approach/owned-media/) # Owned Media: Your Foundation Every search result, every AI answer, every referral leads back to one place. Owned Media makes sure what they find there earns the trust you just spent to get them. ## Every Touch Point Is a First Impression A buyer finds you, glances at your site, and moves on for now. Weeks later, they pull it back up right before a call. In between, someone on their team grabs a brochure off your table at a trade show. Every one of those moments asks the same question: is this the same credible company they found the first time? Winning it takes more than a homepage: - **Website Design & Development:** Fast, credible, and built to convert - **Branding:** A consistent identity that reads the same on your site, your trade show booth, and your sales deck - **Graphic Design & Marketing Collateral:** Sales assets that reinforce it, everywhere your buyer encounters you next It all should work together to make your company memorable. ## The Pieces That Make You Memorable - **[Website Design & Development](https://www.davidtaylordigital.com/approach/owned-media/website-design-development/):** The foundation for your digital presence. Fast, secure, and built to turn a visit into a form fill or a call. - **[Branding](https://www.davidtaylordigital.com/approach/owned-media/digital-branding-services/):** A cohesive, recognizable identity — logo, voice, and visual system — so you look like the same credible company everywhere a buyer runs into you. - **[Graphic Design & Marketing Collateral](https://www.davidtaylordigital.com/approach/owned-media/graphic-design-services/):** Whitepapers, brochures, trade show assets, and sales materials built off the same brand system, so your sales team never hands over something off-message. ## Your Website, Kept Sharp Over Time A website isn't a one-time build, it's a working part of your growth engine. Here's how we keep it performing: - **Strategize:** Research your buyers, your competitors, and your current site to build the plan - **Execute:** Design and build the site to match - **Learn:** See what's converting and what's getting ignored - **Report:** Plain numbers, no jargon - **Repeat:** Sharpen the experience next cycle A website that stops evolving stops working. ## Built to Convert, Not Just Impress A better-looking website isn't the goal; a site that turns the traffic into qualified leads is. Featured case studies: [Ergotronix](https://www.davidtaylordigital.com/portfolio/ergotronix/), [Precision MicroFab](https://www.davidtaylordigital.com/portfolio/precision-microfab/), [Intsel Steel East](https://www.davidtaylordigital.com/portfolio/intsel-steel-east/), [CITTA Brokerage](https://www.davidtaylordigital.com/portfolio/citta/), [Analytical Sales](https://www.davidtaylordigital.com/portfolio/analytical-sales/), [MSI](https://www.davidtaylordigital.com/portfolio/msi/), [Atlas Packaging](https://www.davidtaylordigital.com/portfolio/atlas-packaging/), [Adesis](https://www.davidtaylordigital.com/portfolio/adesis/). ## Common Questions **We already have a website. Why would we rebuild it?** Sometimes, you don't need a rebuild; you need it working harder. We'll audit what you have first and tell you honestly whether it needs a redesign or a targeted fix. **Does branding mean a new logo?** Not necessarily. It means making sure your logo, voice, and visuals are consistent and credible everywhere a buyer sees them. Sometimes that's a refresh; sometimes it's just discipline around what already exists. **How does this connect to SEO and paid ads?** Owned Media is the foundation. [Organic](https://www.davidtaylordigital.com/approach/organic-media/) and [Paid Media](https://www.davidtaylordigital.com/approach/paid-media/) drive buyers to it. Owned Media is what makes sure they trust what they find and take the next step. ## Ready to Build the Foundation? Book a call and we'll show you where your website and brand are costing you buyers and what it'll take to fix it. --- ## [Manufacturing Website Design and Development Services](https://www.davidtaylordigital.com/approach/owned-media/website-design-development/) # Manufacturing Website Design and Development Services A site built to win the moment a buyer decides whether to trust you. ## Your Website Is Doing More Selling Than Your Sales Team Realizes An engineer researching suppliers. A procurement lead double-checking you're legit before a call. A plant manager pulling up your site on their phone mid-meeting. None of them are talking to a person yet — they're forming an opinion off your website alone, and it takes seconds. Most B2B and manufacturing companies are losing that moment to a site that's slow, outdated, or was never built with a sales goal in mind — it was just built to exist. DTD designs and builds websites the way your buyers actually shop: fast to load, easy to navigate on a phone in a parking lot, and structured to turn a visit into a form fill or a call. As your bolt-on marketing team, we don't hand off a finished site and disappear — we build it as the foundation the rest of your marketing runs on. ## What Makes a DTD Website Different - **Custom-built, not templated:** DTD develops every site on its own custom WordPress theme — no page-builder plugins stacked on top of a generic template. That means a site that's faster, more secure, and built around your business instead of bent to fit someone else's. - **Held to real performance standards:** Every DTD site is built and tested against a 90%+ GTmetrix score for both structure and performance before it ever launches. "Fast" isn't a talking point here — it's a number we hit before you see the final product. - **Built on research:** Page structure and site architecture are informed by real behavioral data, not just design instinct. Every site is built with conversion rate optimization and clear user flows in mind, so the path from "landed on the site" to "took action" is intentional, not accidental. ## How We Build It 1. **Discovery:** A research phase that reviews current site performance (GA4, Clarity where available), goals, and competitive landscape before any design decisions get made. 2. **Architecture & Design:** Site structure and page-level wireframes built around your brand guidelines and clear conversion-focused user flows, not a generic homepage-then-inner-pages template. 3. **Development:** Built on a custom WordPress theme (developed fresh for your business, not a shared template) using ACF Pro, so your team can edit real content without touching code or breaking the design. 4. **Performance & Security Setup:** WP Rocket caching, SSL, and backup/maintenance systems configured before launch — the same infrastructure available afterward through the Customer Success Package. 5. **QA & Launch:** Tested across devices and browsers, and benchmarked against a 90%+ GTmetrix score before the site goes live. 6. **Handoff & Reporting:** GA4 and Clarity set up from day one, so results are measurable from the moment the site launches. ## Common Questions **We already have a website. Why would we rebuild it instead of just updating it?** Sometimes you don't need a full rebuild — you need it working harder. DTD audits your current site first and gives you an honest read on whether a redesign or a targeted fix is the right call. **Do we own our website once it's built?** Yes, everything. Your site, content, and domain are yours after the build, including the custom theme, which is developed specifically for your business rather than a shared template DTD reuses across clients. **What happens to our site's SEO during a redesign?** DTD builds a redirect strategy as part of every redesign so existing rankings and traffic aren't lost in the switch. All new content is written SEO-first and follows best practices that make it readable and rankable for both human visitors and the search/AI bots evaluating it. **Is hosting and maintenance included, or is that separate?** Hosting, backups, security monitoring, SSL, and ongoing WordPress/plugin maintenance are covered under DTD's [Customer Success Package](https://www.davidtaylordigital.com/customer-success-packages/), a separate engagement from the design and build itself. It's optional but strongly recommended once your site is live. **How long does a typical website project take?** Most builds run 4–6 months. The biggest factors are the size of the site and how quickly your team can turn around content, feedback, and approvals. ## Ready for a Website That Actually Sells? Your website shouldn't be the weak link between your marketing and your sales team. Let's build one that's fast, credible, and working as hard as the rest of your growth engine. --- ## [Digital Branding Services](https://www.davidtaylordigital.com/approach/owned-media/digital-branding-services/) # Digital Branding Services A brand your customers recognize before they read your name. ## Create a Unified Online Presence Do your customers recognize your company without seeing a logo or hearing your name? Are they confused when they reach a website that looks nothing like your business cards from a trade show, your ad in a magazine, or your truck on the road? That inconsistency isn't just a design problem: it's a trust problem. Every mismatch is a small moment where a prospect has to double-check they're in the right place. DTD's branding process starts with a real look at how your company shows up today (online and off) and ends with a logo and brand guide built to hold up for years, not just until the next redesign trend. ## What Makes DTD's Branding Process Different - **Research driven:** Every engagement starts with a look at how your company currently appears online, followed by a discovery/strategy session, so the direction is grounded in your actual market position, not a guess. - **Creative range:** Clients typically see 6–7 initial logo concepts and go through three rounds of revisions before final delivery. - **Built to evolve:** DTD's discovery process identifies what's actually working in your current identity (a recognizable color, an established shape, existing goodwill with long-time customers) and evolves it where it makes sense, rather than assuming a full teardown is always the right call. ## A Brand That Works as Hard as You Do A brand only works if your market recognizes it, trusts it, and remembers it. Related case studies: Ergotronix, Precision MicroFab, Intsel Steel East, CITTA Brokerage, Analytical Sales, MSI, Atlas Packaging, Adesis. ## How We Craft It 1. **Research:** A look at how your brand currently appears online and off, before any creative direction is set. 2. **Discovery/Strategy Session:** A conversation to align on your positioning, audience, and what the brand needs to communicate. 3. **Mood Board:** 2–3 directions covering color, imagery, and overall feel, so you're weighing in on direction before a single logo concept is drawn. 4. **Logo Concepts:** 6–7 initial concepts presented for review. 5. **Revisions:** Typically 3 rounds to refine the chosen direction. 6. **Final Asset Delivery:** Completed logo files delivered in the formats you need to use it anywhere. ## Common Questions **Do we get brand guidelines with our new logo, or is that a separate cost?** A logo usage guide is included by default with every logo design engagement. It covers spacing, sizing, and basic dos and don'ts. A full brand guide (colors, typography, image style, and application mockups) is available as an add-on — especially useful if you're planning to grow your team or bring on additional vendors. **Is branding sold on its own, or does it come with other marketing work?** Branding is a standalone service at DTD. It's not bundled into website, content, or paid media work by default, but it's commonly added onto other engagements (a new website build, a Customer Success plan, or a broader marketing package). **Does a new logo mean starting completely from scratch?** Not necessarily. DTD evolves what's already working in your current identity rather than assuming a full teardown. **How long does a branding project take?** Most engagements run about 6 weeks, though the timeline depends on how quickly your team can meet and review. DTD builds in multiple check-ins rather than a single big reveal. ## Ready for a Brand That Actually Holds Up? Your brand shouldn't look like three different companies depending on where a customer finds you. Let's build one identity that's consistent, credible, and recognizable everywhere your buyers look. --- ## [Graphic Design Services](https://www.davidtaylordigital.com/approach/owned-media/graphic-design-services/) # Graphic Design Services Every asset your prospects see, unmistakably you. ## One Team, Every Asset A trade show is four weeks out, and you need a banner. Sales wants an updated one-pager for a call. A magazine ad is due before either of those. Handled separately, by different freelancers working from different files, your brand starts to drift a little more with every asset that goes out the door: a slightly different shade of blue here, a slightly off logo placement there. DTD's design team takes on nearly any physical or digital marketing asset your team needs, from trade show banners and booth backgrounds to sales presentations, brochures, magazine ads, and one-pagers, all built to match your existing brand every time. Every asset draws from your logo usage guide or full brand guide, so colors, typography, and imagery style stay consistent. ## Why This Isn't Just Another Request - **Grounded in your brand guidelines:** Every asset draws from your logo usage guide or full brand guide so colors, typography, and imagery style stay consistent across every touchpoint. - **Time blocks, not new proposals:** Graphic design work is purchased as a time block sized to the project. If a project comes in under that block, the leftover time carries forward to your next request. No new proposal or project kickoff each time. - **Built to show up anywhere your prospects do:** Trade shows, sales meetings, print ads, and email attachments all reach prospects differently, so each asset is designed for where it's actually going to be seen, not a generic template resized to fit. ## How We Create It 1. **Request & Scope:** You tell us what's needed (a one-pager, a full trade show package, etc.), and DTD scopes it against the time block for the project rather than a flat per-asset rate. For certain retainer projects, this may be included in your monthly plan (see [Marketing Packages](https://www.davidtaylordigital.com/marketing-packages/)). 2. **Design From Brand Guidelines:** Every asset pulls from your logo usage guide or full brand guide. Don't have a brand guide? We will create one internally to ensure your brand stays consistent. 3. **Revisions:** We work with you through refinements until the asset is right, rather than treating the first draft as final. 4. **Final Delivery:** Completed files delivered in the formats you need, sized and built for where the asset is actually going. ## Common Questions **What kinds of assets can you design?** Almost any physical or digital marketing asset: trade show banners and backgrounds, sales presentations, brochures, magazine ads, one-pagers, and similar materials. **Do we need a brand guide before you can design anything for us?** If you already have one, we'll work directly from it. If you don't, we'll build an internal reference guide based on your current website to keep everything consistent. **How fast can we get something designed?** A single one-pager typically turns around in 1–2 weeks, while a full set of trade show assets or a larger project can take longer. We recommend requesting assets in advance. Rush fees apply to last-minute requests. ## Ready to Keep Every Asset On Brand? Your trade show banner shouldn't look like a different company than your sales deck. Let's keep every asset consistent, on-brand, and built for wherever your prospects actually see it. --- ## [Organic Media Services for SEO, Content & AI Visibility](https://www.davidtaylordigital.com/approach/organic-media/) # Organic Media: How Buyers Find You Your buyers are researching long before they ever talk to you. Organic Media makes sure they find you first and trust what they see. ## More Than Just SEO Somewhere right now, an engineer is typing a spec into Google. A procurement lead is asking ChatGPT which fabricators handle a job like theirs. A plant manager is scrolling search results for a supplier who actually understands their industry. None of them are ready to talk to sales yet; they're building their shortlist. Getting on it takes more than a keyword ranking: - **Technical SEO:** A site that's fast, crawlable, and trusted - **Content Strategy & Creation:** Built around the questions buyers actually ask - **AEO and GEO:** Showing up in AI-generated answers, not just search results - **AI Visibility:** Tracking how often and how accurately you show up in AI-generated answers Organic Media is all four, working as one system. ## What's in Your Organic Media Engine - **[SEO & Technical Foundation](https://www.davidtaylordigital.com/approach/organic-media/seo-technical-foundation/):** On-page optimization and technical SEO built around the terms your buyers search, so search engines can find, trust, and rank your site. - **[Content Strategy & Creation](https://www.davidtaylordigital.com/approach/organic-media/content-strategy-creation/):** Thought-leadership posts and resource pages written for engineers and procurement teams, on a consistent publishing cadence. - **[AEO Readiness](https://www.davidtaylordigital.com/approach/organic-media/answer-engine-optimization-services/):** Content structured to be accurately cited and summarized by AI assistants, not just ranked by search engines. ## The DTD Way, Applied to Organic One loop, run continuously: - **Strategize:** Start with what buyers are actually asking - **Execute:** Publish content built to answer it - **Learn:** Track what's ranking and what's getting cited - **Report:** Show you the real numbers - **Repeat:** Sharpen the plan every cycle No "set it and forget it" SEO, but a system that compounds. ## It Shows Up in Your Pipeline, Not Just Your Traffic More sessions isn't the goal — more qualified buyers finding, trusting, and reaching out to you is. See [case studies](https://www.davidtaylordigital.com/the-dtd-portfolio/). ## Common Questions **How is this different from "regular SEO"?** Organic Media builds authority through content and structure built to earn rankings, AI citations, and buyer trust at once. **How long until we see results?** Organic growth compounds. Most partners see meaningful movement within a couple of reporting cycles, building steadily from there. We'll set specific benchmarks in your strategy call. **Do you write the content, or do we?** Our team writes it, informed by your expertise, and reviewed by you and your team before it goes live. ## Ready to Be Found First? Book a call and we'll show you where your buyers are searching, and what it'll take to get you in front of them. --- ## [SEO & Technical Foundation Services](https://www.davidtaylordigital.com/approach/organic-media/seo-technical-foundation/) # SEO & Technical Foundation Services The technical layer search engines actually trust. ## Found, Ranked, and Trusted If Google feels like a mystery, you're not alone. You've probably wondered how a weaker competitor ends up on page one while your site sits on page seven. The rules of search engine optimization change constantly, and this isn't a one-time project you check off and move on from. With DTD as your digital marketing partner, we're ready to jump whenever an algorithm update lands. Our SEO & Technical Foundation work covers the on-page and technical layer search engines actually evaluate: content built around the terms your buyers are really searching, plus the site speed, structure, and security signals that tell Google your site is trustworthy. ## What Makes DTD's SEO Work Different - **The terms your buyers actually search:** On-page decisions (titles, headers, content, and internal links) are built around real keyword research, not guesses or terms that just sound impressive. - **Technical work Google can verify:** Site speed, mobile-friendliness, secure connections (SSL), broken links, and image optimization are the same signals Google uses to judge whether your site is trustworthy enough to rank. - **Built for the long game:** Search rules change constantly. DTD treats this as an ongoing partnership, ready to adjust the moment an algorithm update lands. ## Rankings That Turn Into Real Pipeline Search engines don't buy anything from you; your buyers do. A page-one ranking only matters if it's sending the right traffic to your sales team. See [case studies](https://www.davidtaylordigital.com/the-dtd-portfolio/). ## How We Engineer It 1. **Keyword Research:** Identify the actual terms your buyers are searching so every on-page decision is built around real demand. 2. **On-Page Optimization:** Refine page titles, meta descriptions, header structure, internal linking, and content readability for search engines and readers alike. 3. **Technical SEO:** Improve site speed, mobile-responsiveness, broken link fixes, image optimization, and security (SSL). 4. **Reporting:** A breakdown on rankings, traffic, and technical health so you see what's moving and why. ## Common Questions **Why do you need both organic and paid search results?** If your site is still climbing from page seven, a paid search result can get you into the top three spots immediately. Buyers start associating your name with the industry while organic rankings catch up. Once your site reaches page one organically, it's worth reevaluating how much paid spend you still need. **How long until we see ranking movement?** Timeline depends on your website, industry, how competitive your keywords are, and whether we're undoing bad habits from before. We never promise a specific timeline, but as a general rule it takes about a quarter before you start seeing movement. Organic results take longer to show up than paid, but they last longer once they do. **Is this bundled into a website build?** When it's in scope for a website redesign, DTD builds it in from the start. Keyword research, content, and the site itself are all built around SEO and technical best practices together. ## Ready to Be Found, Trusted, and Ranked? Your site shouldn't be invisible to the buyers already searching for what you do. Let's build the on-page and technical foundation that gets you found, trusted, and ranked — and keep adjusting as the rules change. --- ## [Content Strategy & Creation Services](https://www.davidtaylordigital.com/approach/organic-media/content-strategy-creation/) # Content Strategy & Creation Services Every format, one consistent voice. ## Content Written for Your Buyers Is the messaging on your website actually working, or is it just there? Most B2B sites lean on generic value statements that could belong to any competitor, while the engineers and procurement teams actually reading them are looking for something specific: proof you understand the exact problem they're trying to solve. DTD's content process starts with a messaging exercise, and buyer personas set the tone before a single page of website content gets written. Everything from your homepage to your blog speaks directly to the demographics, goals, and problems of the people who actually make the call. From there, an ongoing, consistent publishing cadence keeps your site (and your authority) current long after launch. ## Why Your Content Will Stand Out - **Starts with your buyer's actual words:** A messaging exercise and buyer personas come first so your site speaks to the specific desires, goals, and objections of your audience. - **Written for the people who sign off:** Content is built for engineers and procurement teams — the audience that actually evaluates and approves B2B and manufacturing purchases. - **Never goes stale:** An ongoing, consistent publishing cadence keeps content matched to the keywords you're attracting, quarter after quarter. ## How We Develop It 1. **Messaging Exercise:** Develop Key Messaging Points that set the tone for your website and future content, guided by your buyers' demographics, goals, and needs. 2. **Buyer Personas:** Define the specific people your content needs to speak to so messaging converts consistently across every platform. 3. **Content Calendar:** Blog topics mapped to your keywords and buyer priorities ahead of time, so publishing follows a strategy. 4. **Supporting Content:** Whitepapers, ad copy, and presentation materials, all built from the same messaging and personas. 5. **Ongoing Publishing Cadence:** Consistent blogging matched to the keywords you're attracting. 6. **Thought Leadership ([Core & Partner clients](https://www.davidtaylordigital.com/marketing-packages/)):** Higher-touch thought-leadership posts and resource pages written specifically for engineering and procurement audiences. ## Common Questions **What's the difference between standard blog content and thought-leadership content?** Thought-leadership posts and resource pages are a higher-touch offering reserved for clients on DTD's Core or Partner engagement tiers. Standard blogging, whitepapers, website content, and ad copy are part of every content engagement. **Do we need buyer personas before you can write our website content?** DTD builds them as part of this process if you don't already have them. **How often do you publish new content?** Most clients see 1–4 blog posts published per month, with new supporting content (whitepapers, presentation materials, and website content) created on a quarterly basis. ## Ready for Content That Sounds Like You? Let's build messaging, content, and a publishing cadence that speaks directly to the engineers and procurement teams who actually decide whether to work with you. --- ## [Answer Engine Optimization (AEO) Services](https://www.davidtaylordigital.com/approach/organic-media/answer-engine-optimization-services/) # Answer Engine Optimization (AEO) Services Get recommended by AI search engines. ## The Zero-Click Answer Is Becoming the New First Page Traditional search worked by matching keywords to clicks. That's changing fast. Search volume is projected to drop 25% through 2026 as procurement teams turn to AI chatbots to evaluate suppliers, summarize technical capabilities, and even draft RFP scopes before a human ever gets involved. If an AI can't instantly read, understand, and verify your technical data, it'll recommend a competitor whose data is easier to access. DTD's approach to AEO starts with implementing FAQ schema on blog posts and key landing pages where it actually strengthens relevance, and product schema on product pages so search engines and AI crawlers can immediately identify what you sell. Every schema decision is intentional and tied to the specific purpose of the page, not applied blanket-style across the site. ## Built to Get Quoted, Not Just Crawled - **Digitizes what's locked in your PDFs:** Dimensional data, load capacities, and material specs buried in a 40-page brochure are invisible to an AI crawler. DTD converts that information into machine-readable, on-page HTML tables so your specs get quoted directly. - **Built around entities, not keyword stuffing:** Instead of repeating a phrase like "custom CNC machining" across a page, DTD builds topical clusters that connect your brand to the specific processes, applications, and materials you're actually known for. - **Structured for confidence:** Organization, FAQPage, and Product/Service schema are applied deliberately, page by page, giving AI models the direct, verifiable context they need to cite you. ## How We Structure It 1. **Technical Spec Digitization:** Convert locked PDFs and spec sheets into on-page, crawlable HTML tables covering dimensions, capacities, and materials. 2. **Entity & Topical Mapping:** Build topical clusters connecting your brand to the specific processes, applications, and materials you're known for. 3. **Structured Data Implementation:** Organization, FAQPage, and Product/Service schema applied intentionally, page by page. 4. **Scannable Content Formatting:** Inverted-pyramid structure, direct Q&A blocks, and clear heading hierarchy so AI models can confidently parse and cite your content. 5. **E-E-A-T & Trust Signals:** Original research, testing data, and case studies reviewed or authored by your in-house subject matter experts. ## Common Questions **What is AEO, and how is it different from SEO?** Traditional SEO earns clicks by matching keywords to search queries. AEO is about earning direct brand authority inside the "zero-click" AI answers where buyers now start their research — being the answer an AI cites when a buyer asks it a question. **Will optimizing for AI search hurt our regular SEO rankings?** No. Structured data, clean on-page technical specs, and well-organized content help both traditional search rankings and AI answer engines. **Do we need a full website rebuild to do this?** No. Digitizing technical specs and adding structured data can happen without a full site overhaul. It's one of the more immediately actionable pieces of this work. ## Ready to Be the Answer, Not Just a Result? The next RFP might start with a question typed into an AI chatbot instead of a Google search. Let's make sure your technical data, expertise, and brand are built to be the answer it gives. --- ## [Paid Media Services for Search, Social & Retargeting](https://www.davidtaylordigital.com/approach/paid-media/) # Paid Media: Accelerated Reach Organic builds trust over months. Paid Media gets you in front of the buyer today, the day they start comparing suppliers. ## Speed Is the Whole Point A procurement team doesn't wait for your next blog post to rank. They open a search, scroll a feed, and start comparing suppliers this week, sometimes this afternoon. Paid Media is how you're in that comparison instead of catching up to it next quarter. Three channels do the work: - **Paid Search:** Position for the exact terms a buyer types the moment they're ready to source - **Paid Social:** Reach engineers, ops leaders, and procurement teams where they actually spend time, not just where they search - **Display & Retargeting:** Stay in front of the buyers who've already visited but aren't ready to convert yet, so you're the name they remember when they are ## Where Your Budget Goes to Work - **[Paid Search](https://www.davidtaylordigital.com/approach/paid-media/paid-search-advertising-services/):** Google Ads and Bing Ads campaigns built around buyer intent, not broad keyword grabs, so spend goes toward clicks that are actually shopping. - **[Paid Social](https://www.davidtaylordigital.com/approach/paid-media/paid-social-advertising-services/):** LinkedIn, Meta, YouTube, and Reddit campaigns targeted by role and industry, built to put your capabilities in front of the specific people who spec, source, and sign off. - **[Display & Retargeting](https://www.davidtaylordigital.com/approach/paid-media/display-retargeting-advertising-services/):** Banner and video placements across the web that keep your brand in front of past site visitors and engaged prospects, turning a long B2B sales cycle into repeated impressions instead of one lost click. ## Our Process, Your Budget, No Surprises Ad spend earns scrutiny, and it should. Here's the loop we run on your behalf: - **Strategize:** Set targets, audiences, and channel mix around your actual sales goals - **Execute:** Launch and manage the campaigns - **Learn:** Our team digs into cost-per-lead and conversion data as campaigns run, spotting shifts early - **Report:** A monthly meeting to walk through the numbers together and answer your questions - **Repeat:** Shift budget toward what's converting, and away from what isn't ## Leads That Actually Close A high click-through rate means nothing if it's the wrong buyer clicking. See [case studies](https://www.davidtaylordigital.com/the-dtd-portfolio/). ## Common Questions **Can we buy Paid Media on its own, without a full retainer?** We do have an entry tier that includes a single paid channel. However, Paid Media performs best as part of the full package, alongside Organic and Owned Media, so budget and strategy stay coordinated instead of siloed. [Learn more about our Marketing Packages.](https://www.davidtaylordigital.com/marketing-packages/) **Which platforms do you manage?** Google Ads and Microsoft Ads for search, plus LinkedIn, Meta, YouTube, and Reddit for social — whichever mix fits where your buyers actually spend attention. **How often will we actually see results and reporting?** This is the most closely tracked channel in your plan. We have real-time dashboards plus a standing reporting cadence, not a once-a-quarter summary. ## Ready to Put Your Budget Where Your Buyers Are? Book a call, and we'll show you where the spend is going now and what it could be doing instead. --- ## [Paid Search Advertising Services](https://www.davidtaylordigital.com/approach/paid-media/paid-search-advertising-services/) # Paid Search Advertising Services Spend that follows buyer intent. ## Visibility You Don't Have to Wait For You want to get in front of your customers now, everywhere they're looking, but organic improvements take time to build. Spend enough on the wrong paid campaign, chasing an expensive keyword with a low likelihood of success, and you can burn through a budget without ever reaching your true prospects. DTD's paid search work is guided by the same keyword research behind your broader digital marketing strategy. Every dollar targets buyer intent, beginning with phrases people search when they're actually ready to shop, not broad keywords that just describe your industry. Each keyword analysis tells you what each click will cost and how likely it is to convert before a campaign ever goes live. ## The Discipline Behind Every Click - **Built around buyer intent:** DTD won't put your budget behind an expensive, broad keyword with a low likelihood of success. You'll know what each click costs and how likely it is to convert before the campaign launches. - **B2B targeting most agencies don't touch:** DTD leverages LinkedIn data to narrow your reach to specific industries, job functions, or even individual companies — built for B2B rather than consumer targeting bolted onto a B2B budget. - **Tested and adjusted:** Search ads bring quick, measurable results at the top of the page, with room to test and adjust as data comes in. ## How We Run It 1. **Keyword Research & Cost Analysis:** Identify what each keyword costs per click and how likely it is to convert before a single dollar is spent. 2. **Google Search Ads:** Place ads at the top of Google's results page, with fast, testable results and ongoing optimization. 3. **Microsoft Ads:** Narrow search campaigns to specific industries, job functions, or companies, leveraging Microsoft's ownership of Bing and LinkedIn. 4. **Reporting:** Track results back to ROI, so spend and performance stay visible throughout the campaign. ## Common Questions **How do you decide which keywords to bid on?** Keyword research and cost analysis happen before each campaign launches, so you know the projected cost per click and likelihood of success in advance. **How fast will we see results?** Paid search is built for speed compared to organic strategies. Search ads can start driving traffic and testable results quickly, while your SEO and content work builds authority. **Do you handle both Google and Microsoft Ads, or do we need to choose?** Both are available, and many B2B clients benefit from running each: Google for reach and Microsoft Ads for its unique ability to target by industry, job function, or company through its LinkedIn data connection. ## Ready to Show Up While Your SEO Catches Up? Your organic strategy is playing the long game. Paid search gets you in front of the right people today. Let's build campaigns that spend deliberately and prove their ROI. --- ## [Paid Social Advertising Services](https://www.davidtaylordigital.com/approach/paid-media/paid-social-advertising-services/) # Paid Social Advertising Services Get in front of the people who spec, source, and sign off. ## Don't Let Your Ideal Clients Forget You Someone found your website while researching suppliers or service providers, didn't convert on the spot, and moved on to the next option. Without a reason to see your name again, there's a good chance they never think about your company a second time. Paid social campaigns on LinkedIn, Meta, YouTube, and Reddit put your capabilities back in front of that same person while they're browsing the platforms they already use every day — targeted by the specific role and industry of the people who actually spec, source, and sign off on a purchase like yours. ## Results That Come From Targeting - **Works without a content calendar:** Posting daily on Facebook or Instagram isn't the right fit for every business, but a paid social strategy still reaches your target customers on those platforms using strong photography and video, with no organic posting cadence required. - **Target the exact roles & industries:** LinkedIn campaigns can be built around specific job functions and industries, putting your capabilities in front of procurement leads and decision-makers directly. - **Tested every month:** Monthly check-ins bring real reporting and A/B testing, running two versions of an ad side by side to see which performs better, then adjusting based on results. ## How We Execute It 1. **Strategy Session:** Identify whether the goal is brand awareness, engagement, or promoting a new service, since each platform meets a different goal. 2. **Profile & Branding Alignment:** Keep profiles consistent with your website branding so clients know they're in the right place the moment they tap through. 3. **LinkedIn Campaigns:** Target specific job function and industry, with opportunities to build authority by sharing relevant articles and client success stories with a professional audience. 4. **Meta Campaigns:** Build paid Facebook and Meta campaigns around strong photography and video to draw target customers to your site and offerings. 5. **Monthly Testing & Reporting:** Data analysis and A/B testing on messaging and creative, refined month after month. ## Common Questions **Do we need to post on social media every day for this to work?** No. Paid social campaigns can reach your target customers without an active organic posting habit behind them. **Which platforms do you run paid social campaigns on?** LinkedIn, Meta (Facebook and Instagram), YouTube, and Reddit. **How do you decide which platform is right for us?** It depends on your goal. Brand awareness, engagement, and promoting a new service each point toward a different platform and approach. **How do you measure whether the ads are working?** Through monthly reporting and real data analysis, including A/B testing different messaging or images to see what your audience actually responds to. ## Ready to Stay Top of Mind Where Your Buyers Already Scroll? Let's make sure your capabilities show up in front of the people who actually spec, source, and sign off. --- ## [Display & Retargeting Advertising Services](https://www.davidtaylordigital.com/approach/paid-media/display-retargeting-advertising-services/) # Display & Retargeting Advertising Services Stay visible long after the first click. ## One Visit Shouldn't Be the End of the Story A B2B sales cycle rarely closes on the first visit. An engineer researches suppliers, gets pulled into a meeting, closes the tab, and without something bringing your brand back in front of them, that visit disappears. Other buyers never make it that far: they might need what you offer, but they're not actively searching for it yet, so a search-based strategy alone will never reach them. DTD covers both sides. Once someone visits your site, banner placements and guided retargeting keep your brand in front of the demographics and engaged prospects actually worth chasing. Through display ads placed across the websites, apps, and platforms your prospects already use, DTD introduces your brand to potential customers who weren't explicitly searching for a solution like yours, building the awareness a search-only strategy misses entirely. ## Repeated Impressions, Not One Lost Click - **Plays the long game:** Buyers take months to decide, and retargeting keeps your brand present through that entire research process. - **Targets interested prospects:** DTD provides guidance on which demographics and prospect segments are worth retargeting and where the budget gets the best ROI. - **Builds demand:** Paid search reaches people already looking for a solution. Display reaches people who might need one but haven't started looking yet. ## How We Deploy It 1. **Audience & Demographic Guidance:** Identify which past visitors and engaged prospects are actually worth retargeting. 2. **Banner (Display) Ads:** Custom branded graphics placed across the websites, apps, and platforms your prospects already use — digital billboards for audiences who aren't actively searching yet. 3. **Brand Awareness & Market Expansion:** Introduce your brand to potential customers who don't know to search for it — useful for entering new markets or launching new product categories. 4. **Visual Demonstration:** For manufacturers, display formats provide the canvas to show equipment, processes, or results in ways a text-based search ad can't. 5. **Cross-Platform Coverage:** Ads follow past visitors across other websites and social media. 6. **Reporting:** Results are tracked back to ROI. ## Common Questions **How is this different from paid search?** Paid search connects you with people actively searching right now. Retargeting keeps your brand visible to people who've already shown interest, while display advertising builds awareness and generates demand among people who aren't actively looking yet. **Do you retarget everyone who visits our site?** No. DTD provides guidance on which segments are actually worth retargeting, so spend goes toward the people most likely to convert. **Can display reach new audiences too?** Yes. Retargeting follows people who've already visited your site; display advertising on its own can introduce your brand to potential customers who've never visited at all. ## Ready to Turn One Visit Into Ongoing Visibility? Some buyers don't know they need you yet, and some already do but haven't decided. Let's build awareness with the first group and stay visible with the second, all the way through the sales cycle. --- ## [Our Work: Case Studies](https://www.davidtaylordigital.com/the-dtd-portfolio/) # Our Work DTD's case study library, filterable by service (Branding, Content Development, Customer Success Package, Display Ads, Search Ads, SEO Campaign, Website Design & Development) and by industry (B2B Professional Services, Fabrication, Life Sciences, Packaging). - [Ergotronix](https://www.davidtaylordigital.com/portfolio/ergotronix/) — Customer Success Package, Display Ads, Search Ads, SEO Campaign - [Precision MicroFab](https://www.davidtaylordigital.com/portfolio/precision-microfab/) — Customer Success Package, Website Design & Development - [Intsel Steel East](https://www.davidtaylordigital.com/portfolio/intsel-steel-east/) — Content Development, Customer Success Package, Display Ads, Search Ads, SEO Campaign, Website Design & Development - [CITTA Brokerage](https://www.davidtaylordigital.com/portfolio/citta/) — Branding, Content Development, Customer Success Package, Display Ads, Search Ads, SEO Campaign, Website Design & Development - [MSI](https://www.davidtaylordigital.com/portfolio/msi/) — Content Development, Customer Success Package, SEO Campaign, Website Design & Development - [Atlas Packaging](https://www.davidtaylordigital.com/portfolio/atlas-packaging/) — Content Development, Customer Success Package, Website Design & Development - [Adesis](https://www.davidtaylordigital.com/portfolio/adesis/) — Content Development, Customer Success Package, Display Ads, Search Ads, SEO Campaign, Website Design & Development Get your free marketing audit: 100% free, no obligation, real actionable next steps. --- ## [Case Study: Ergotronix](https://www.davidtaylordigital.com/portfolio/ergotronix/) # Ergotronix: From Misleading Metrics to Qualified Leads Services: Customer Success Package, Display Ads, Search Ads, SEO Campaign On paper, everything looked fine. Ergotronix had a new website, active email campaigns, and a paid ad cost per conversion they felt good about. But behind the dashboards, broken tracking and a flood of spam leads were hiding what their marketing was really costing them, and what it was really bringing in. ## Meet the Client Based in Sarasota, Florida, Ergotronix designs and builds ergonomic equipment that makes manufacturing and assembly work safer and more efficient. Their Made-in-USA lineup includes manual and motorized work positioners, telescopic lift systems, compact lift transporters, and multi-directional conveyor rollers, handling loads from a single pound to tens of thousands. Their equipment is on the factory floors of Fortune 500 manufacturers, and their philosophy is simple: good ergonomics is good economics. Ergotronix sells to health and safety engineers and production managers who need proof before they invest, which is exactly why accurate marketing data mattered so much. ## The Challenge Ergotronix came to DTD believing their digital marketing was performing well. Once we dug in, it became clear that the data they relied on was inaccurate: - Conversion tracking was inaccurate, masking the true cost of each paid conversion. - A high volume of spam and bot leads was wasting the sales team's time. - The newer website's user interface made it hard for visitors to navigate. - Key pages had no clear call-to-action, leaving conversion opportunities on the table. - Email marketing wasn't delivering expected results, and its impact couldn't be measured. ## The Solution - **Data you can trust:** By reconfiguring conversion tracking, we revealed the true cost of every conversion for the first time. We set up spam filters so bots and scam submissions never reached the sales team. - **Campaigns that land and convert:** We built campaign-specific landing pages matched to each paid ad and added clear calls-to-action to every applicable page of the site. - **Email that reaches the inbox:** We partnered with Ergotronix's email marketing team to fix deliverability issues and added UTM tracking to every campaign, so email's contribution could finally be measured alongside search and paid. ## The Result (12 months, year over year) - −55% cost per conversion - +160% paid conversions - +139% paid conversion rate - +43% total conversions - +25% organic users --- ## [Case Study: Precision MicroFab](https://www.davidtaylordigital.com/portfolio/precision-microfab/) # Precision MicroFab: From "Rank Amateurs" in Marketing to a Website Built for Outer Space Services: Customer Success Package, Website Design & Development Precision MicroFab's engineers can drill holes a fraction of the width of a human hair and ship parts destined for the International Space Station, Mars, and Jupiter, but their website couldn't tell that story fast enough to keep anyone around to read it. Between a homepage that took up to 14.3 seconds to load and a site that hadn't caught up with two decades of capability, founder Chris Selley described the company's marketing as "rank amateur." DTD took that as a starting point, not an insult. ## Meet the Client Precision MicroFab is a microfabrication company that uses femtosecond lasers to cut, drill, weld, and shape parts ranging from a micron to a millimeter, serving aerospace and defense, medical devices, and university research. Their parts have flown aboard the James Webb Space Telescope and the International Space Station, and are on their way to Mars and Jupiter's moon Europa. Precision MicroFab is a small, tight-knit team of engineers who built their reputation through word of mouth, repeat business, and work that speaks for itself. ## The Challenge - Site content years out of date, with some pages dating back 15–20 years and no mention of the company's custom laser systems business - Homepage load times as long as 14.3 seconds - Only a handful of keywords ranking on page one of Google despite genuinely differentiated capabilities - No reliable analytics or lead tracking ## The Solution - **Getting the story straight first:** DTD ran an in-depth messaging session with Precision MicroFab's engineers and leadership, paired with keyword research based on how their buyers actually search. The resulting framework targets two key buyers — the engineer evaluating a prototype and the manager scaling into production — anchored by femtosecond laser precision, a full prototype-to-production-to-custom-systems path, and a US-based team customers can actually meet. - **Content that finally said it all:** DTD's copywriters rebuilt the site's content from the ground up, spotlighting capabilities the old site barely mentioned, like custom automated laser systems, and a client history that includes NASA and the James Webb Space Telescope program. - **A site engineered to match their engineering:** DTD designed and built a new WordPress site engineered for speed and search, paired with hosting, security monitoring, and a free HubSpot CRM setup — replacing a lead-tracking system that had amounted to two whiteboards in a hallway. ## The Result (post-launch, year over year) The new site gave Precision MicroFab its first accurate read on performance and uncovered a long-running analytics problem: the old setup counted a single visitor's contact-page view, click, and form submission as three separate conversions. With corrected tracking in place: - +5% organic acquisition - +370% engagement - +53% site performance score - +8 page-one keywords --- ## [Case Study: Intsel Steel East / Bushwick Metals](https://www.davidtaylordigital.com/portfolio/intsel-steel-east/) # Intsel Steel East (Bushwick Metals): Turning a Traffic Surge Into Business That Sticks Services: Content Development, Customer Success Package, Display Ads, Search Ads, SEO Campaign, Website Design & Development Bushwick Metals set out to grow their reach online. What they got was a problem most companies would love to have: more interest than their team could keep up with. In a market this competitive, speed matters as much as visibility, so the real question became how to make sure every new lead turned into actual business. ## Meet the Client Bushwick Metals has been serving steel users since 1829. In 2019, it joined Intsel Steel East, and together they operate six locations across four states on the East Coast, including three full-line carbon service centers. They position themselves as the Northeast's leading steel distributor, known for one of the widest, deepest ranges of structural steel in the region and rapid, often next-day delivery. Value-added processing — saw cutting, plasma and oxy-acetylene cutting, drilling, milling, slotting, and punching — means customers get steel that's ready to use the day it arrives. A new metal decking machine was one more capability they wanted the market to know about. ## The Challenge Bushwick came to DTD wanting a new website and a strategy to expand their reach. Then the plan worked: within six months of launching the new website, traffic was up 662%, and the team couldn't keep pace with lead follow-up. - Keyword rankings were consistently slipping - The old website didn't communicate the full range of Bushwick's services - Paid Google efforts weren't delivering the ROI Bushwick wanted - A new metal decking machine created the need for additional, qualified traffic - A surge in web traffic outpaced the team's ability to follow up with leads quickly ## The Solution - **A site built to be found:** A new website showing the full extent of what Bushwick does, backed by an SEO campaign to win back keyword rankings. The Customer Success Package keeps the site secure, maintained, and performing. - **Leads that get followed up:** DTD configured HubSpot and CallRail to see exactly how Bushwick was nurturing each inquiry, then recommended process improvements so the extra traffic could become extra business. - **Visibility beyond search:** Ongoing PPC paired with Google Display Ads and a Performance Max campaign kept Bushwick in front of the right buyers well beyond the first search. ## The Result (Q4 2022 to Q3 2024) Cost per conversion improved, more keywords earned first-page positions, and conversions grew across both organic and paid channels, with organic growing fastest of all. - +662% website traffic after launch - +346% total conversions - +703% organic conversions - +444% paid conversions - +49% page-one keywords --- ## [Case Study: CITTA Brokerage](https://www.davidtaylordigital.com/portfolio/citta/) # CITTA Brokerage: Optimized Digital Presence Services: Branding, Content Development, Customer Success Package, Display Ads, Search Ads, SEO Campaign, Website Design & Development Forty years of recovering duty drawback dollars for clients, and almost no one online could tell. CITTA Brokerage had exactly the expertise businesses needed, but after a disappointing run with a previous marketing firm, their digital presence was working against them. They needed a partner who could finally make their authority impossible to miss. ## Meet the Client CITTA Brokerage is a trusted specialist in U.S. Customs and Border Protection duty drawback programs, with four decades of experience helping companies recover every dollar they're owed. Duty drawback is one of the most valuable and least understood opportunities in international trade, and CITTA has built its reputation on navigating that complexity so their clients don't have to. Their track record spoke for itself; their brand and website didn't. ## The Challenge - A previous marketing partner that failed to deliver measurable results - An outdated brand identity that didn't reflect CITTA's decades of authority - A cluttered, hard-to-navigate website that made a complex service even harder to understand - No strategic digital foundation, leaving their expertise effectively invisible to prospective clients ## The Solution DTD architected a complete digital transformation built on three integrated strategic pillars, each designed to reinforce the others across the full funnel: - **Get found by the right buyers:** SEO and paid search and display campaigns aimed at the businesses that need duty drawback help. - **A brand that makes complex feel clear:** A new brand identity and logo designed to visually simplify the complexity of duty drawback, instantly communicating CITTA's industry authority and re-establishing market credibility. - **A website built to convert:** A new website that clearly explains what CITTA does and guides visitors toward contact. ## The Result (12 months, year over year) With a clear brand, a website that finally explains what CITTA does, and campaigns aimed at the right audience, every stage of the funnel got stronger. Client feedback: "Everyone is very impressed with the website." "You guys really knocked it out of the park!" - +99% Google Ads conversions - +743% Google Ads conversion rate - −51% cost per conversion - +389% user website engagement - +185% phone calls --- ## [Case Study: MSI (Manufacturing Solutions Industries)](https://www.davidtaylordigital.com/portfolio/msi/) # MSI: A Website Rebuilt to Match a 25-Year Reputation and an SEO Engine That's Already Paying Off Services: Content Development, Customer Success Package, SEO Campaign, Website Design & Development Manufacturing Solutions Industries had already redesigned its website once. Three years later, that redesign still wasn't sending them a single qualified lead. When prospects searched for the exact machines MSI builds, Google barely knew the company existed. For a manufacturer with 25 years of engineering behind it, that's not a marketing problem; it's a visibility one. ## Meet the Client Based in Texas, Manufacturing Solutions Industries (MSI) has spent more than 25 years building chamfering, beveling, marking, and assembly machines — durable, easy-to-operate equipment made in the USA. Their customers are plant managers and production engineers at fastener facilities and manufacturing operations across the country. ## The Challenge MSI's marketing problem came from relying on a single generalist to cover a job that really needs a full team of specialists. - Leaning on one in-house marketing effort instead of a team with specialized skillsets - No way to attribute ROI to specific marketing tactics or leads - Website underperforming in search, making it hard for prospects to even find MSI - A prior redesign, three years in, still hadn't produced the leads it promised - Generic look and confusing structure made information hard to find; MSI blended in instead of standing out ## The Solution - **Copy & keywords built to stand out:** In-depth keyword research into how MSI's prospects search became the foundation for all-new website copy written for plant managers and production engineers. - **A website that finally works as hard as MSI does:** A new website built from the ground up — new architecture, new content, and a look that reflects 25 years of engineering credibility — giving every product line a clear home and prospects a clear path to request a quote. - **Search visibility that keeps compounding:** An ongoing organic SEO campaign with buyer personas, a competitive audit, Google Business Profile setup, and monthly keyword rank tracking, feeding steady on-site optimization and fresh content. ## The Result (Q2 2026, quarter over quarter) With organic search as the sole traffic channel (no paid campaigns running), MSI's new site is climbing in the rankings, pulling in more engaged visitors, converting more of them into leads, and has started surfacing in AI-powered search. - +12% organic search traffic - +48% visitor engagement - +52% conversions - 23 page-one keywords - 2 leads from ChatGPT --- ## [Case Study: Atlas Packaging](https://www.davidtaylordigital.com/portfolio/atlas-packaging/) # Atlas Packaging: A Fresh Digital Presence Built on 50+ Years of Trust Services: Content Development, Customer Success Package, Website Design & Development For more than 50 years, Atlas Packaging built its reputation through quality products, reliable service, and long-standing relationships across grocery, food service, and distribution networks. But the company's website hadn't kept pace. When Atlas joined the Inteplast Group, it needed a digital presence that could carry its legacy forward while fitting into a bigger family of brands. ## Meet the Client Atlas Packaging Inc. has been delivering paper packaging products across North America since 1969, operating out of Toronto as a family-run, people-first company. In 2022, Atlas joined the Inteplast Group, with President John Calvo and the long-trusted team staying in place. Certified HACCP/SQF Level 2 since 2014, Atlas produces stock and custom paper bags, sheets, rolls, and napkins for supermarket, food service, bakery, food processing, and re-distribution customers. ## The Challenge - An outdated site that didn't reflect the quality or scale of the business - Products barely represented, with little to help buyers understand what Atlas actually offers - A brand identity that needed to align with Inteplast without disappearing into it - No clear digital front door for a company built on 50+ years of relationships ## The Solution - **A brand that fits, without getting lost:** Working from Atlas's own identity alongside Inteplast's broader brand system, DTD built a look and feel that ties the two together, moving from sitemap and wireframes through color design concepts. - **A website built to sell the product:** The redesign put Atlas's products at the center of the experience for the first time, organized by market and by product type. Built on WordPress, fully responsive, with SEO best practices from day one. - **Hosting that just works:** Secure, reliable hosting and an SSL certificate, with DTD on hand for ongoing maintenance and support. ## The Result (12 months, year over year) - +85.9% website users - +18% organic users - 92 ranking keywords --- ## [Case Study: Adesis](https://www.davidtaylordigital.com/portfolio/adesis/) # Adesis: From Hidden Expertise to a 24/7 Global Sales Platform Services: Content Development, Customer Success Package, Display Ads, Search Ads, SEO Campaign, Website Design & Development Adesis has spent years solving some of the hardest problems in chemistry. Online, almost nobody could tell. Their website undersold their science, their search rankings were nowhere near page one, and a company with global ambitions was still being found mostly by people who already knew its name. ## Meet the Client Founded in 2005 and ISO 9001 certified, Adesis partners with pharmaceutical, medical device, and specialty materials companies to develop, scale, and commercialize complex chemistry, from early development through manufacturing in the U.S. and Ireland. As a subsidiary of Universal Display Corporation (Nasdaq: OLED), a global leader in organic light-emitting diode technology, Adesis pairs deep scientific expertise with the stability of a publicly traded technology innovator. ## The Challenge Adesis's digital presence could not carry them beyond their established East and West Coast markets. They had struggled to find a marketing partner who understood their business, and their site wasn't ranking on page one for key phrases. The goal was a full website overhaul, with momentum needed while it was being built. - A digital presence that could not support global growth ambitions - No first-page Google rankings for the keywords that mattered - The need to stay scientifically credible while becoming easier to find - Complex chemical processes that demand specialized content to explain well - Lead generation and nurturing not built for a specialized B2B sales cycle ## The Solution - **A website that matches the science:** A discovery and messaging exercise, followed by a modern WordPress site that showcases Adesis's scientific expertise and ethical standards, with clear navigation for researchers and procurement teams and lead capture built around how Adesis actually sells. - **Content written by people who know chemistry:** Specialized content that explains complex chemical processes clearly while staying scientifically credible. - **Campaigns that feed the sales team:** Working alongside Adesis's Regional Sales Managers, DTD ran geographically targeted campaigns across SEO, Google PPC, retargeting, and LinkedIn. Leads flow into streamlined management and automated nurturing sequences by prospect type, with a marketing–sales feedback loop that keeps the work tied to revenue. ## The Result (post-launch growth) Adesis now shows up where its buyers search, and the website works as a 24/7 global sales platform that supports the sales team. - 8 page-one keywords - +160 keyword rankings - +78 keywords moved up in ranking - +45 conversions a month - 22 new deals created from conversions --- ## [Digital Marketing Services & Packages for Manufacturers](https://www.davidtaylordigital.com/marketing-packages/) # Growth Systems for B2B Manufacturers No more juggling separate vendors. DTD's Marketing Packages combine owned, organic, and paid media into one system. ## Four Tiers. One Engine Running at the Right Scale. Every tier — Starter, Essential, Core, and Partner — is built on the same core. Your site is hosted, secured, and maintained. You get full visibility into what's working through onboarding intelligence and ROI attribution, and a paid ad channel is live from day one. From there, it's about scale: more time, more cadence, more channels, more team. | Feature | Starter | Essential | Core | Partner | |---|---|---|---|---| | Customer Success hosting, maintenance & security | ✓ | ✓ | ✓ | ✓ | | Flexibility to change marketing services quarterly | ✓ | ✓ | ✓ | ✓ | | Onboarding business intelligence analysis | – | ✓ | ✓ | ✓ | | ROI attribution | ✓ | ✓ | ✓ | ✓ | | Flexible time for creative services & website edits | 2 h/mo | 2 h/mo | 5 h/mo | 10 h/mo | | Report meetings | Quarterly | Monthly | Monthly | Monthly | | Paid advertising services (channels) | 1 | 1 | 2 | 3 | | CallRail call tracking (optional) | – | ✓ | ✓ | ✓ | | Organic SEO package | – | 2 blogs/mo | 3 blogs/mo | 4 blogs/mo | | Thought leadership | – | – | – | ✓ | | Sales enablement | – | – | ✓ | ✓ | Clients featured on this page include BW Packaging, Inteplast Group, Arena Products, Brewster Washers, Material Transfer, Intsel Steel East, and Maverick. ## Organic Media: How Your Buyers Find You Your buyers are researching long before they ever fill out a form. DTD's SEO and content work builds the authority that gets you found during that research, and keeps you there — showing up with the technical credibility that gets specced in. ## Paid Media: Accelerated Reach Organic builds over time; Paid gets you in front of the right buyer today. Through Google Ads, Microsoft Ads, and targeted social media, DTD puts your capabilities in front of engineers, ops leaders, and procurement teams the moment they're evaluating suppliers, with every dollar tracked back to pipeline, not just clicks. [View our approach](https://www.davidtaylordigital.com/approach/). ## Results That Show Up in Your Pipeline DTD partners have seen results like a 380% increase in qualified leads. [View all case studies](https://www.davidtaylordigital.com/the-dtd-portfolio/). ## Stop Guessing. Start Growing. Get a free growth assessment — 100% free, no obligation, real actionable next steps. [Let's build your growth plan](https://www.davidtaylordigital.com/contact-us/). --- ## [Customer Success Packages for Website Security & Support](https://www.davidtaylordigital.com/customer-success-packages/) # Your Website, Protected. Your Strategy, On Track. Keep DTD's team in your back pocket. The Customer Success Package keeps your site secure and running and your marketing strategy moving, with a quarterly sit-down to review your goals and sharpen the plan to get there. When you opt into the Customer Success plan, your website stays protected from malicious hacking attempts and vulnerabilities caused by out-of-date software. DTD also becomes an advocate for your website's health and overall marketing strategy. ## What's Included - **Quarterly check-ins:** Once per quarter, your DTD Customer Success Manager meets with your team for an hour to report on website health and SEO. Using tools like DTD's Keyword Report and Website Health Audit, we consult with you to find avenues of growth for next quarter's strategy. - **1 hour of technical support per month (at a preferred rate):** Use it for general website questions or for changes made on your behalf, such as adding or changing text, videos, and images. Requests are charged in 15-minute increments. The Customer Success + Technical Support plan provides a $900 annual savings versus the standard hourly rate. Work beyond one hour per month is billed at the full rate of $175/hr. Unused hours do not carry over. - **Website hosting:** DTD hosts your site and ensures compatibility with WordPress and its plugins, with unlimited bandwidth and up to 5 GB of storage. Hosting with DTD also gives the team access to fix issues or perform maintenance. - **Monthly WordPress & plugin maintenance:** WordPress and all plugins are updated to the latest available versions to keep the site functioning and help safeguard it from hacking attempts. - **Website backups:** Daily database backups, website backups, and weekly file backups. - **Hacking monitoring & protection:** The site's code is scanned for malware or hacking attempts every 12 hours. If your website is hacked, DTD repairs it at no additional cost. - **SSL certificate:** Setup and the first year of an SSL certificate are included (a $375 savings); it renews at $150/year. ## One Less Thing on Your Plate Contact DTD to learn more about the Customer Success Package. For something more marketing-focused, see [Marketing Packages](https://www.davidtaylordigital.com/marketing-packages/). --- ## [10 Marketing Ideas for Manufacturing Companies to Generate Leads](https://www.davidtaylordigital.com/blog/10-marketing-ideas-for-manufacturing-companies-to-generate-leads/) Lead Generation • September 28, 2026 **Key takeaways** - Over 70% of the B2B purchasing journey is completed online before a buyer ever contacts your sales team. - Gate high-value technical assets like CAD files, MSDS documents, and quoting calculators to capture highly qualified leads. - Use LinkedIn Account-Based Marketing to bypass gatekeepers and connect directly with Chief Engineers and Procurement Directors. The industrial buying process has fundamentally changed. Handshakes, printed catalogs, and annual industry meet-and-greets are no longer the primary drivers of new business. Procurement managers and engineers evaluate suppliers online long before they ever speak to a sales representative. Finding the right marketing ideas for manufacturing companies requires a pivot toward high-ROI, digital-first strategies tailored to long B2B sales cycles. ## The New Realities of Marketing a Manufacturing Company According to Forrester Research, over 70% of the B2B buyer journey is complete before a prospect engages with a salesperson. Data from Gartner and ThomasNet highlights a demographic shift: millennials and digital-native engineers now make up the majority of procurement roles. These buyers use search engines, technical forums, and digital catalogs to validate supply chain partners. ### 1. Overhaul your website from a static brochure to a 24/7 sales rep Many industrial websites operate as static digital brochures with company history and a generic contact form. Prioritize UX and invest in professional [website design and development](https://www.davidtaylordigital.com/approach/owned-media/website-design-development/) to create clear paths to conversion. Add native "Request a Quote" functionality to product and capability pages, and let purchasing managers filter by capability and find exact specs without digging through PDFs. ### 2. Leverage high-intent technical SEO Target specific, niche queries — exact materials, tolerance requirements, and long-tail capabilities. "5-axis CNC machining for aerospace" shows far more buying intent than "machining services." ### 3. Offer technical resources as high-value lead magnets Engineers and procurement officers value technical data: downloadable 3D CAD and BIM files, material safety data sheets (MSDS) and tolerance capability matrices, and automated quoting calculators. Intelligently gating these tools captures contact information from professionals actively scoping a project. ### 4. Capture bottom-of-funnel traffic with Google Ads Search ads are highly effective for industrial buyers who already know what they need. Bid on hyper-specific industrial keywords, and consider "conquesting" — running ads on competitors' brand names or legacy part numbers that point to a landing page for your in-stock alternative. ### 5. Execute account-based marketing on LinkedIn [Account-based marketing](https://www.davidtaylordigital.com/blog/account-based-marketing-for-manufacturers/) focuses resources on ideal customer profile accounts. LinkedIn targeting lets you reach Chief Engineers, VPs of Operations, or Procurement Directors at the exact facilities you want to supply. ### 6. Build trust with professional video content Video acts as a virtual plant tour, demonstrating floor capacities, quality assurance processes, and machine efficiency for buyers who can't visit in person. ### 7. Use content marketing to showcase subject matter expertise [Content marketing for manufacturers](https://www.davidtaylordigital.com/blog/content-marketing-manufacturers/) should solve specific engineering or supply chain bottlenecks — for example, reducing material waste in custom injection molding. This depth demonstrates strong E-E-A-T for both readers and search algorithms. ### 8. Implement digital post-trade show nurture campaigns Upload trade show contact lists into your CRM to trigger automated email drip campaigns, and use the same data for retargeting ads. ### 9. Build automated email nurture sequences Manufacturing sales cycles can take months or years. Segment leads by interest (the lead magnet they downloaded or capability page they visited) and deliver a series of relevant, educational emails over time. ### 10. Deploy strategic retargeting campaigns Retargeting keeps your brand visible to past visitors through long procurement cycles, so you're the most recognizable option when the buying committee decides. ## Generating Leads Consistently Requires Expertise Implementing these tactics piecemeal will likely fail without a cohesive, data-backed strategy. DTD's [SEO services](https://www.davidtaylordigital.com/approach/organic-media/seo-technical-foundation/) start before a single keyword is picked: every client completes a discovery questionnaire during onboarding, which shapes keyword research aligned with the client's website, products, services, and goals. After client approval, DTD optimizes the site for both organic search and AI-assisted search results. --- ## [What SEO for Manufacturers Can Actually Do (And How Long It Takes)](https://www.davidtaylordigital.com/blog/what-seo-for-manufacturers-can-do/) SEO • July 20, 2026 **Key takeaways** - In industrial SEO, a few targeted visits from procurement agents are worth far more than thousands of casual clicks. - Your website must showcase E-E-A-T through certifications, detailed capabilities, and technical resources to earn trust from both buyers and search engines. - Expect 6 to 12 months before SEO delivers a consistent flow of qualified RFQs. - Any agency promising first-page rankings in 30 days is a red flag. - Treat SEO like capital equipment: it takes time to set up, but the long-term pipeline it builds is unmatched. The procurement process for complex industrial contracts now starts on a search engine. Mechanical engineers, procurement directors, and supply chain managers research capabilities, tolerances, and certifications long before they speak to a sales rep. SEO for manufacturers is not the same game as consumer SEO; generic playbooks burn through budgets and produce zero qualified leads. ## Why Manufacturing SEO Plays by Different Rules Consumer SEO is largely a volume game. Manufacturing SEO targets highly educated engineers and purchasing directors managing high-stakes decisions with multi-layer approvals. Search engines weigh E-E-A-T heavily for industrial content, so your website must function as a technical resource: detailed case studies, ISO or AS9100 certifications, exact machining tolerances, and comprehensive material capability charts are the minimum requirement. ## What SEO Can Realistically Achieve Ranking for "steel manufacturing" might drive ten thousand monthly visitors with no purchasing intent. Ranking for "stainless steel investment casting company ISO certified" might bring ten visitors a month — but they're procurement agents with blueprints in hand. A properly executed strategy (1) positions your company as a visible authority during early research, and (2) captures bottom-of-funnel capability searches when buyers are ready to act. Applying [AEO best practices](https://www.davidtaylordigital.com/blog/aeo-best-practices/) alongside traditional SEO puts your brand in front of buyers in AI-powered search tools, featured snippets, and answer engines. One easy change: include 3–5 key takeaways at the top of every new blog post to give large language models a quick overview. ## How Long Does Manufacturing SEO Take? Plan for 6 to 12 months before a definitive shift in high-value RFQ volume. Google's own documentation suggests four months to a year for meaningful improvements. - **Months 1–3 (Audit, foundation, and mapping):** Technical site cleanup, fixing broken architecture, mapping capabilities to the terminology procurement agents use, and identifying content gaps. - **Months 4–6 (Technical alignment and content generation):** New technical capability pages go live, site architecture is optimized, and authority building begins. Rankings improve for niche terms; lead volume is still low. - **Months 6–12 (Traction and conversion):** Sustained, targeted traffic converts into qualified RFQs, and the strategy shifts to scaling into adjacent niches. ## Red Flags When Hiring an SEO Agency Watch for guarantees of first-page rankings within 30 days, an obsession with traffic volume over lead quality, and fully automated content processes with no involvement from your subject matter experts. No legitimate agency can guarantee specific Google rankings. If an agency has no workflow for interviewing your engineers, its content won't convert procurement professionals. ## From Clicks to Contracts Think of SEO like a state-of-the-art CNC machine: significant upfront cost, time to install and calibrate, skilled operators — and once fully operational, unmatched consistent output. It's a digital infrastructure investment that compounds over time. --- ## [Free Resources: Articles](https://www.davidtaylordigital.com/articles/) # Articles DTD's library of digital marketing insights (roughly 100 posts), with topics including ADA, Advertising, B2B, Branding, Digital Marketing, Email Marketing, Lead Generation, Manufacturing Companies, Outsourcing, SEM, SEO, Social Media, Website Design, and Website Tips. Recent articles: - [10 Marketing Ideas for Manufacturing Companies to Generate Leads](https://www.davidtaylordigital.com/blog/10-marketing-ideas-for-manufacturing-companies-to-generate-leads/) — Lead Generation, Sept 28, 2026 - [How to Improve B2B Conversion Rate Optimization for Manufacturers](https://www.davidtaylordigital.com/blog/how-to-improve-b2b-conversion-rate-optimization-for-manufacturers/) — Digital Marketing, Sept 21, 2026 - [5 KPIs to Track When Outsourcing SEO Services to Prove Success](https://www.davidtaylordigital.com/blog/5-kpis-to-track-when-outsourcing-seo-services/) — Outsourcing, Sept 14, 2026 - [Inbound Marketing B2B: A Complete Playbook for Complex Sales Cycles](https://www.davidtaylordigital.com/blog/inbound-marketing-b2b-a-complete-strategy-playbook/) — B2B, Sept 7, 2026 - [Looking to Outsource PPC Services? How B2B Companies Vet the Right Agency](https://www.davidtaylordigital.com/blog/outsource-ppc-services-how-b2b-companies-vet-the-right-agency/) — Outsourcing, Aug 24, 2026 - [What a B2B Marketing Audit Reveals and Why Most Companies Wait Too Long to Run One](https://www.davidtaylordigital.com/blog/what-b2b-marketing-audit-reveals/) — B2B, Aug 17, 2026 - [B2B Retargeting Best Practices to Turn Lost Visitors Into Qualified Leads](https://www.davidtaylordigital.com/blog/b2b-retargeting/) — B2B, Aug 10, 2026 - [Should You Outsource Digital Marketing? 10 Things to Consider Before Deciding](https://www.davidtaylordigital.com/blog/should-you-outsource-digital-marketing/) — Outsourcing, Aug 3, 2026 - [Manufacturing Marketing: What It Is, Why It Matters, and How to Do It Right](https://www.davidtaylordigital.com/blog/manufacturing-marketing/) — Digital Marketing, July 27, 2026 - [What SEO for Manufacturers Can Actually Do (And How Long It Takes)](https://www.davidtaylordigital.com/blog/what-seo-for-manufacturers-can-do/) — SEO, July 20, 2026 - [In-House vs. Agency Marketing: How to Make the Right Call for Your Business](https://www.davidtaylordigital.com/blog/in-house-vs-agency-marketing/) — Outsourcing, July 13, 2026 - [Industrial Marketing Has Changed: What Actually Works Now](https://www.davidtaylordigital.com/blog/industrial-marketing-what-works/) — Digital Marketing, July 6, 2026 ---